Within the framework of the Pan American and Parapan American Games, the Commission for the Promotion of Export and Tourism (PromPerú), inaugurated yesterday, July 24, Casa Peru Lima 2019, in order to show the international press and athletes, which will be given appointment, all the benefits that Peru offers as a tourist attraction.
“Casa Peru is a marketing strategy that allows visitors to experience the attributes of the country in a single space, which represents a great opportunity to show the best of our culture and export star products to journalists who will cover Lima 2019, as well as the athletes and delegates that will circulate in the Sports Village ”, said the head of the Mincetur, Edgar Vásquez.
Casa Peru has two locations in Lima, the first one is located in the Lima Convention Center, and it is the Press Center, the second one is located in the Sports Village of Villa El Salvador. places where the greatest number of athletes and world press will be concentrated.
“La realización de estos juegos es una gran oportunidad para hacer de nuestro país una plaza idónea para la realización de importantes eventos deportivos y de trascendencia internacional. Lima 2019 también será una ventana para contarle al mundo que Perú es una nación megadiversa y que cuenta con destinos culturales, gastronómicos y turísticos imperdibles”, indicó el presidente ejecutivo de PromPerú, Luis Torres.
The Casa Perú
The main theme will be the Qhapaq Ñan (Inca Trail), which will take you to know the country guided by a chasqui, which will guide you through four paths, these are:
Nature – biodiversity and Amazonian culture
Adventure – tourist activities via virtual reality
Food – tastings of our superfoods, pisco and renowned cuisine
Art and creativity – crafts and works inspired by our millenary history
On the other hand, the exhibition of the replica of the Lord of Sipán has been assembled, in which you can appreciate its main treasures and the tomb of Huaca Rajada (Lambayeque), where it was found. This sample will be located in the hall on the 2nd floor of the Press Center at the Lima Convention Center.
There will also be a photographic exhibition of the first travel guide of Peru, made by the Spaniard Gonzalo de Reparaz. This will be located in the hall on the 4th floor of the Press Center at the Lima Convention Center.
In addition, in conjunction with the National Forest and Wildlife Service (SERFOR) and the contribution of the Association of Timbers of Ucayali (CEMU), a house with certified timber from Peru has been implemented, to show the export potential of this product. Sugar Huayo, Cachimbo, Capinuri, Cumala, Huayruro, Palisangre and Shiguahuaco are some of the varieties that can be appreciated.
The people who after the Pan-American travel to the interior of Peru, created the website www.peru.travel/lima2019, available in Spanish and English, and has more than 50 travel packages from 23 different tour operators, with offers from 11 regions of the country.
For the Peruvian public, PromPerú will be present through a tourism module of the travel program And what are your plans? in the Exhibition Park. This is the fourth Casa Peru that implements PromPerú, a promotional action that is organized in events that congregate a large international audience, as happened last year at the South Korean Winter Olympics, the South by South West in Texas and the Soccer World Cup Russia 2019.